Our Pittsburgh Team

"Sean Coyle enjoys world-wide recognition as a C-Level executive who embodies the essence of the Sandler™ methodology. Sean is a David H. Sandler Award winner and channels his energy into bringing out the best in top industry leaders from large corporations like Oracle, Mass Mutual, and PNC Bank. He knows all too well that success for Sandler Training and their clients requires getting to the boardroom for a decision because senior executives know the bottom-line value of a top-performing sales team. To this end, he leads in prospecting, business development, and account acquisition. "The most valuable lesson my clients can take from our relationship,” he says, “is to reach decision-makers and get to a decision efficiently, whether it be a ‘no’ or a ‘yes’. He consults with clients from helping to boost their new-account acquisition and overall sales process, strategizing for effective sales management, to recruiting take-charge salespeople who deploy their talents in these areas and win. The strategies he offers create measurable growth and increase clients' market shares in their industries. Sean is a highly sought-after and real-world presenter who uses unlimited energy and humor to bring to life the messages he hopes his clients take and consistently use for the entirety of their careers. The Sandler organization has recognized Sean’s far-reaching expertise in sales and sales management by admitting him into its prestigious Key Opinion Leaders group. He participates in this body of Sandler’s top executives by bringing his expertise to bear on the direction of the worldwide Sandler organization.

On a related note, Sean remains committed to coaching and training new Sandler associates and franchisees in the United States and worldwide. In the last 16 years, he has trained thousands of sales and sales management professionals as well as hundreds of Sandler principles and associates in the art and practice of Sandler™ selling. Never one to take second place, Sean rounds out his prowess by delivering keynote addresses to business associations, industry groups, and corporations here and abroad.

Sean is a Pittsburgh native residing in Upper St. Clair with his wife and three children and is regularly involved in their various scholastic and athletic endeavors. Sean is also been active as a member of EO (The Entrepreneur’s Organization) and Vistage and has served in various volunteer and leadership positions for the United Way, the National Kidney Foundation, The Magee Women’s Hospital 25 Club, and the American Heart Association."

George is a trainer and consultant for high-performing sales teams, emphasizing process over natural talent and executive communication over glad-handing. George brings a unique and diverse industry background as well as experience in sales, sales leadership, and strategy to Sandler Training by Peak Performance Management. George is passionate about helping sales teams and sales leaders because the task of sales is the most important job in the world. It’s the straw that stirs the drink, and without it, the wheels of industry screech to a halt. Anyone can be successful in sales if they are willing to commit to the right Behaviors, Attitudes, and Techniques.

When George is not working with sales teams, he’s spending time with his family, running, or training jiu-jitsu.

Jim Gaffney stands out as the sales doctor par excellence who helps business leaders and sales executives take sales from an also-ran to a superior level. “I first diagnose the sales problem. Then, I tailor a solution to the situation of each, individual client.”As a good sales doctor, he’s realistic. “If your sales are healthy, you don’t need me,” he says. “I help best when companies and individuals fail to reach target accounts and to convert sales opportunities.”Jim honed his sales approach during 20 years of serving clients in several industries. In fact, he put himself through college with the proceeds he earned from his first company. He co-owned his latest company, Promark Industries, a family-owned business, to help guide second-generation sales and marketing. Here, he served as Vice President of Sales and introduced sales-development initiatives. While at Promark Industries, Jim formed a client/consultant relationship with Peak Performance Management. After working together for six years, Jim joined Peak Performance Management in 2001. As a former owner of his own businesses and sales executive, Jim is sensitive to each client’s need to reach the top in sales. He now focuses on prospecting new opportunities, systematizing the selling process, developing customer-retention strategies, and sales-management consulting. He serves clients in many industries—from manufacturing and distribution to financial and professional services, and hospitality.

Jim makes no bones about the need for a sales system. “If you lack a selling system when face-to-face with a prospect, you will unknowingly, but certainly, default to the prospect's system. The prospect's system never says, ‘Sold.’ It says, ‘Salesperson loses.’”His helping clients systematize their sales processes reverses this prospect-in-control situation and enables them to convert the prospect to “Sold.”

Len Petrancosta joined Sandler Training by Peak Performance Management after having served as president of Sysco Food Services of Pittsburgh. He was with Sysco for 19 years starting in the sales department and then as the president. He took them from $110 million in sales revenue to $146 million in just two years. As president, Petrancosta led all aspects of the facility, including human resources, marketing, merchandising, finance, IT, and warehouse operations.

Before Sysco, Petrancosta was a restaurant entrepreneur in his own company, Petrancosta Corporation. The organization owned and operated three restaurants in the Pittsburgh region. Len received a Bachelor of Arts degree in economics from the University of Pittsburgh. He is actively involved in the nonprofit community and serves on the boards of both the Light of Life Rescue Mission and the Christian East African and Equatorial Development Trust.

Debbie supports the team from Charleston, SC but has not forgotten her Boston roots. She graduated from Bentley College with a dual degree and received her MBA in Marketing Management from Northeastern University.

Debbie has worked in diverse industries including retail, manufacturing, marketing, finance, and real estate. Debbie joined Sandler in 2016 and now manages Peak Performance Management's Learning Management System, and course curriculums to service our clients with up-to-date training resources and field any client needs.

Debbie plays USTA tennis, enjoys reading, spending time with their dog Knuckles, and traveling with her husband and friends.